meeting needs profitably

This morning, I went back to Kotler's Marketing I read two years ago. It made more sense and it did not make more sense than it did two years ago.

I could relate to the theoretical aspects of it, drawing from my experience at work.
The examples he gave then, were in the process of being out-dated in the course of two years.

So, apart from marketing, i got two new lessons-
1. get some experience before taking up a management course
2. market dynamics change everyday whether you read about them or not,
so, keep yourself updated.

Having studied marketing for quite a number of years, if someone asks me today, what is marketing? I still tend to fumble for words and explain in roundabout ways. Kotler gives it so damn simple: Meeting Needs Profitably.
I found the classic three-word definintion at the start of the book so fulfiling - like a fresh window has let in chilled fresh air into my mind and no fumbling anymore.